Parshavnath Properties Real Estate Lead Generation

196 leads generated at ₹12.71 per lead

Starting from a new business presence, Intef AI combined original video production, influencer-led storytelling and Meta lead generation advertising to help Parshavnath Properties attract prospective real estate inquiries in Indore.

The Challenge

As a newly established real estate business, Parshavnath Properties needed to introduce its brand to local audiences and generate its first stream of digital inquiries. The campaign called for advertising that could communicate the offering clearly and encourage interested people to submit their contact details.

Our Approach

Creative concept and scripting. Developed the advertising message and video script for the intended audience.

Video shoot and production. Produced original visual material for the lead generation creative.

Influencer collaboration. Featured an influencer as part of the video presentation to make the content engaging and relatable.

Meta Ads execution. Ran an instant-form lead generation advertisement on Meta and monitored response metrics.

Campaign Results

Meta Ads report for the campaign ad “Super corridor”
Metric
Result
Leads generated
196
Average cost per lead
₹12.71
Advertising spend
₹2491.87
Impressions
44,808
People reached
20,065
Link clicks
664
CTR all
2.34%
Engagement rate ranking
Above average
Conversion rate ranking
Above average

What the Results Show

The campaign generated 196 Meta lead-form submissions while spending ₹2,491.87, or approximately 79 leads per ₹1,000 of media spend. Meta also rated the ad above average for engagement and conversion rate relative to its comparison ads. These results demonstrate a promising initial response to the creative-led campaign.

The reported leads represent form submissions, not verified property purchases or qualified prospects. Site visits, sales and return on investment were not included in the available campaign export.

Services Delivered

  • Creative strategy
  • Scriptwriting
  • Video shoot
  • Influencer collaboration
  • Ad creative production
  • Meta lead generation

Explore the Work